Consumers' perception of beef from cattle raised in native grasslands in the Pampa Biome

The aim of this study was to identify the perception consumers about aspects related consumption beef from cattle raised in “native grassland-based” conservation systems Pampa biome. opinion 1238 analyzed through objective questions and sensory analysis by free word association. In association words, characteristics, sustainability, production chain, health/nutrition hedonic attitudes/feelings were most cited terms when thought Most are aware quality characteristics meat animals native grasslands biome relate involving ecologically correct environmentally sustainable processes. addition, they willing consume more that meat. Cattle farming grassland-based promotes integration social, economic ecological aspects, constituting a paradigm modern systems.